CARE is now the official publisher of PRism­!

CARE is now the official publisher of PRism­ – an academic journal with a focus on public relations and communication.  The journal was founded in 2003 and is ranked B in the ABDC journal list.  Some of the world’s leading public relations scholars’ have published in PRism, including James Grunigand Robert L. Heath.

Call for Papers for two upcoming issues has been released.  This includes a special issue “Indigenous theorizing: Voices and representation”.

PRism is an open access peer-reviewed public relations and communication research journal (ISSN 1448-4404).  PRism is devoted to promoting the highest standards of peer review and engages established and emerging scholars globally.  PRism was under the editorship of Elspeth Tilley from its foundation in 2003 until 2019 when the Center for Culture-Centered Approach to Research and Evaluation (CARE) at Massey University became the publisher of the journal.  The journal is currently ranked ‘B’ in the journal rankings list of the Australian Business Deans Council (ABDC journal list).  ​​

Call for Papers: Two issues in 2019

Special issue: “Indigenous theorizing: Voices and representation” Volume 15, Issue 1

Due date: 12 August 2019 (to be published in December 2019)

In this special issue, we welcome rigorous and original contributions that explore Indigenous voice as a space for theorizing communication. We welcome submissions that examine Indigenous/First Nations as participants in the generation of transformative knowledge claims. This can include but is not limited to:

• Indigenous/First Nations communication practices (including traditional forms e.g. storytelling)
• Indigenous/First Nations activism for social justice
• Indigenous/First Nations struggles for voice and sovereignty
• The role of Indigenous/First Nations media for public communication
• Indigenous/First Nations organizational communication with publics/stakeholders
• The use of social media by Indigenous/First Nations for public communication
• The presentation of images, news and/or other information by Indigenous/First Nations
• Media representation of Indigenous/First Nations in public communication

We welcome original research, case studies, theoretical, conceptual and methodological papers relating to the topic. We encourage contributions from Indigenous/First Nations scholars.

General issue: Volume 15, Issue 2

Due date: 12 August 2019 (to be published in December 2019)

In this general call for papers, we are seeking manuscripts on public relations, but will also consider research from organizational communication, intercultural communication, media studies, journalism, interpersonal communication, organizational psychology, political science, marketing communication, social marketing, change communication, or any other relevant perspectives on the practice and study of public communication.  

Editor-selected articles
Below are some of the editor-selected articles from this journal.  Discover whether your research would be a good match for PRism.

Paradigms of global public relations in an age of digitisation
James E. Grunig
View PDF

Organisational legitimacy: The overlooked yet all-important foundation of OPR research
Damion Waymer and Robert L. Heath
View PDF

Engaging worldviews, cultures, and structures through dialogue: The culture-centred approach to public relations
Mohan J. Dutta, Zhuo Ban and Mahuya Pal
​View PDF

Please visit the official PRism website:

CARE Activist-in-Residence for May … Dr Ihirangi Heke

CARE is excited to have our latest Activist-in-Residence Dr Ihirangi Heke join us from 28 May – 31 May 2019 at Massey University, Manawatū Campus. Please share this great news with friends and whānau and come along to the events as listed on the poster!
A little about Dr Heke …

Ihirangi Heke, of Tainui-Waikato descent, was raised in the South Island mountain adventure environment, before it was popularly known as such. A graduate of Otago University, he has lectured there and built a career based on helping athletes, both ordinary and elite, achieve goals beyond their expectations. Over the past 10 years he has been active in helping Māori and other indigenous groups abroad, build their own health and wellness activities based on their own traditional environmental knowledge. On any one day of the week you might find Ihi mountain biking with Te Arawa people in Rotorua, playing traditional games with students in Kaikohe, at a trekking meeting in the snow in Japan, or in a virtual meeting with colleagues from Auckland University, Brookings Institute Washington, and a marae in Uawa. This is all part of him joining the dots to enable Māori and other indigenous peoples to define and determine their own health pathways and solutions as defined by their local environments.

CARE Activist-in-Residence

Click on the url link for more news related articles on Ihirangi Heke

Decolonizing the Academe Through Activism That Dismantles Racism – with Associate Professor Leonie Pihama


The underpinning philosophy that informs my work is that of Kaupapa Māori theory and praxis, central to which is the fundamental principle that as scholars and researchers we have a responsibility to speak to issues of social injustice locally, nationally and internationally.

This presentation will speak to the obligation of academics to take on the role of critic and conscience of society and to engage with activism both academic and community based that works to dismantle racism in Aotearoa in all of its forms.

Watch the event by clicking on the YouTube link below:













I had first met the Singapore Jolovan Wham in 2008 when I had started my ethnographic work with migrant construction workers in Singapore. Jolovan was with the Humanitarian Organization for Migrant Economics (HOME) and he generously shared his time and powerful insights about the exploitation of migrant construction workers and foreign domestic workers in Singapore. He gave me a scholarly tour of the oppressive conditions the migrant workers toiled in, the chilling effect of the crack-down on migrant worker activists that went under the label of the “Marxist Conspiracy,” and the importance of pushing the  boundaries of the state to make space for migrant worker activism. What was so impressive about our interaction was Jolovan’s theoretical clarity about the underpinning principles of social change and his crystallized applications of the ways in which these concepts applied to the advocacy work he participated in.

When I returned to Singapore in 2012 to build the Ceter for Culture-centered Approach to Research and Evaluation (CARE), Jolovan was one of the first people I reached out to. My team and I spent many hours conceptualizing what would turn out to be the first CARE project in Singapore, a collaboration with home that sought to co-create communication infrastructures owned by foreign domestic workers. HOME was a natural choice for the project because of Jolovan’s leadership. In the very limited civil society space in Singapore, he was open and passionate about experimenting with what it meant to turn communicative infrastructures in the hands of domestic workers. The resulting campaign, the “Respect our Rights” campaign was created by an advisory board of foreign domestic workers, and was possible because of Jolovan’s commitment to creating spaces for the margins.

What I learned in 2008 and that I continued to be reminded in the years that followed is this. It takes tremendous courage and integrity to keep pushing in a structure where one is stigmatized for even asking basic questions about the taken-for-granted assumptions. In a system where rote reproduction of the ideology of the structure is the norm, accompanied by a culture of silence, it takes a lot of courage to start disrupting the very assumptions of the structure. In rendering visible the broken logics that formed the overarching ideology, Jolovan has participated in a wide range of creative performances that disrupt the PR spin selling the “Singapore model.”

It was only natural therefore that Jolovan was one of the three panelists at the conference on “Communication and Social Change” organized by CARE in Singapore. In the panel titled “Academic-activist partnerships,” he shared his insights about the importance of pushing for open discursive spaces where the voices of the margins can be heard.

This pushing for open spaces shaped Jolovan’s activism with freedom of expression in Singapore. In doing so, Jolovan had been marked. The usual state apologists that talk about tactics would say, “his tactics are too direct.” Others would quickly denounce his tactics as calling for state control.In these very apologies for the state one notices the culture generated by the absence of freedom of expression. That the very freedom to express oneself ought to be subject to some sad reference to context speaks volumes about the nature of freedom of expression in Singapore.

In 2016, Jolovan had invited the Hong Kong-based activist to appear over skype for a talk on strategies of social change. The talk was attended by 300+ participants, generated a discussion, and everyone went home after it. There were no visible outpourings of Occupy-style protests across the city.

He was charged in 2017 for violating Singapore’s public gathering laws for not seeking permission for inviting Mr. Wong and for not signing the police document. In a recent ruling , the court found him guilty and ordered him to pay S$7000 in fines or face 16 days jail.

The above charge is among a number of other charges that Jolovan is facing, including his organizing of a performance on the MRT of holding a book, “1987 Singapore’s Marxist Conspiracy, 30 Years On” with blindfolds on, to show solidarity with detainees of the Internal Security Act. Most recently, Jolovan is being investigated by the police for taking a photo holding a piece of paper, alone, outside the State Courts, calling for charges of criminal defamation against the activists Terry Xu and Daniel De Costa to be dropped.

CARE is concerned about the systematic targeting of Jolovan.

That one of Singapore’s best activists who has contributed powerfully to the rights of precarious foreign workers is being targeted for actively advocating for freedom of expression needs to be interrogated globally.

That a society that presents itself as a democracy and as the forefront of technology-enabled globalization based on connections across spaces is so threatened by a technology-based network of activists articulating their raises vital questions about the carefully cultivated image of the “smart” “Singapore model.”


White Paper Launch with Dr Sue Bradford and Professor Mohan J Dutta

The transformative capacity of collaboration between academics and activist offers a pivotal anchor for local-national-global resistance. In the white paper on academic-activist partnerships, Dr. Sue Bradford and Professor Mohan Dutta draw from their journeys in academia and activist organising to examine the intersections, synergies, challenges to, and lessons for academic activist partnerships. Questioning the meaning of collaboration and the nature of collaborative spaces in social change, the authors offer a conceptual framework for collaboration that joins in solidarity with the struggles of the oppressed.

You can read the White Paper by clicking the link below:

Follow the link below for our final Activist-in-Residence video with Dr Bradford: