About


This competition is hosted by Massey University and funded by the Pathway to Smokefree New Zealand 2025 Innovation Fund, administered by the New Zealand Ministry of Health, Manatū Hauora. It is part of a national research and health communication project being undertaken by staff from Massey’s School of Communication, Journalism & Marketing, College of Health, College of Creative Arts, and School of English and Media Studies. Massey College of Creative Arts students designed this website and the competition logo.

The theme of the competition is youth empowerment around the idea of working towards a Smokefree New Zealand by 2025.

Smoking costs New Zealand around NZ$1.7 billion a year (see http://smokefree.org.nz/costs-smoking)

If young people simply never started, we could get that money back and spend it on something useful. But just wagging the finger at smokers isn’t going to create change (there is evidence that prohibition approaches not only don’t reduce youth smoking, they can even backfire and make it more attractive). So this competition takes a ‘by youth, for youth’ approach that asks young people for their ideas as to how we might make progress towards a Smokefree New Zealand by 2025.

If you would like any more information about the research or the competition, please feel free to contact the project leader:

Dr Elspeth Tilley in the Massey University School of Communication, Journalism & Marketing

0800MASSEY or e.tilley@massey.ac.nz